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Cold Calling for Small Businesses: How Wow!CX CRM and Click-to-Call Can Boost Your Lead Generation Efforts

As a startup or small business owner, generating leads is crucial to your success. However, sales can be a daunting task, especially when you have limited resources and a small team. Fortunately, there are tools that can help you overcome these challenges and streamline your sales processes.

One such tool is Wow!CX CRM, a customer relationship management software designed for small businesses. It offers a range of features that can help you manage your leads and sales processes more effectively, including Click-to-Call integration.

In this article, we’ll explore how startups and small businesses can use Wow!CX CRM and Click-to-Call to improve their lead generation efforts and overcome sales challenges.

Sales Challenges for Startups and Small Businesses

As a startup or small business, you’re likely facing several sales challenges that can hinder your lead generation efforts. These may include:

Limited resources: With limited funds and manpower, it can be challenging to generate leads and manage sales effectively.

Lack of experience: Sales may not be your forte, and you may not have the experience or expertise to develop effective sales strategies.

Limited reach: You may have a small customer base or limited marketing reach, making it challenging to reach potential leads.

Wow!CX CRM and Click-to-Call Integration

Wow!CX CRM is a simple, affordable, and powerful CRM software that can help you manage your sales processes more efficiently. It offers a range of features, including lead management, deal tracking, and contact management, that can help you streamline your sales processes and improve your lead generation efforts.

One of the key features of Wow!CX CRM is its Click-to-Call integration. This allows you to make calls directly from the CRM software, without having to switch between different applications or devices. You can make calls using your computer or mobile phone, depending on your preference.

Click-to-Call integration can save you time and improve your sales efficiency. You can easily call your leads and customers, track your call activity, and access call recordings directly from Wow!CX CRM. This can help you stay organized and focused on your sales goals.

Integrating with Other Phone Systems

In addition to Click-to-Call integration, Wow!CX CRM also integrates with other phone systems, including Skype. This allows you to make calls using your Skype account directly from Wow!CX CRM, giving you more flexibility and control over your sales processes.

Other phone systems that can be integrated with Wow!CX CRM include Twilio, Plivo, and Nexmo. These integrations can help you expand your reach and connect with potential leads more effectively.


Generating leads and managing sales can be challenging for startups and small businesses. However, with the help of Wow!CX CRM and Click-to-Call integration, you can streamline your sales processes and improve your lead generation efforts. By overcoming common sales challenges, you can achieve your sales goals and grow your business.


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